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Banner Ad Campaign

Experienced internet marketers understand how difficult it can be to get the web site exposure needed to generate a true targeted visitor. With this in mind, we have put together cost-effective web banner advertising rates and packages that deliver true targeted visitors to your web site at the lowest possible price.

What is Web Banner Advertising?

Banner ads are graphical web advertising units. The typical size of a banner ad measures 468 pixels wide and 60 pixels in height (i.e. 468x60). Banners ad images are displayed across a network of high traffic publisher web sites.

5 Benefits of Banner Ad Campaigns


1. Stretches your advertising budget. Typically, banner ads cost less to design and run than other forms of direct advertising, including radio, TV, newspaper ads, and direct mail. In addition, they often attract a more precise audience as compared to traditional marketing methods.

2. Strategically exposes your website or company name right where you want it. New web sites can send more traffic to their web sites through strategic placement of banner ads on sites that are in line with what they offer. For example, a home entertainment vendor can place ads on electronics sites, or an office supply retail store can advertise on business related web sites. Internet banner advertising has an edge over announcement placements in traditional newspaper print, television ads, and direct mail - they give internet users instant gratification by giving them the ability to immediately "click through" to your store to learn more about your business.

3. Generates highly qualified sales leads. If an individual clicks on your banner ad, there is a strong chance that he or she will be interested in what it is that you are offering. As a result, you get access to highly targeted sales leads.

4. Establishes your name or brand. By using a similar look and feel for your banners that you use for your other business related materials, you can utilize these ads to reinforce the image of your company to prospective customers. Even if the prospect doesn't click on your banner ad, they are still exposed to your company logo, announcement, and company image. Constant reinforcement of applying company trademarks, colors and product names in your banners will reinforce your brand and remain in your viewers' minds.

5. Gives you the ability to measure results. For example, we provide you with an administration panel so that you can track campaign visitors and analyze how effective your campaign is. By tracking banner advertisement performance, you can review and determine which ad placements direct the most customers to your website. When this knowledge is accessible you can fine tune your offers and ad placements to improve your conversion rate.



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